Fishing Physics

Coatchex Tagline

Smarter Anglers, More Fish

Fishing Physics is a company that produces state of the art, environmentally friendly artificial lures. The lures are soaked in customized smells that release scent over time, which attract more fish. While the lures are extremely effective at helping anglers catch more fish, the company had an ineffective website for customers to purchase lures online. The previous site was also cumbersome to manage, making it hard to add and update products, and change content on the fly with ease. 

They approached Sticksnleaves to create a new brand that reflected the science behind the lures, and an online presence that helped them stand out and convert new customers.


Sticksnleaves worked closely with the Fishing Physics management team to rebuild their website and brand. The brand and online presence needed to tell their story, featuring compelling images of the lures and the fishing community. They also needed to build the site on a modern e-Commerce platform to streamline and simplify order processing and fulfillment. 

Sticksnleaves recommended leveraging Shopify as their e-Commerce backend, a modern content management system that could grow as the company built demand for its products online. The new format let them easily add and remove products in a more logical placement strategy, set tiered pricing schemes, and allowed them to choose between different payment gateways. As they entered the market with a new site and got feedback from customers about the new site, they could more easily change the look and format as well. 

In addition to streamlining the look of the website, the Sticksnleaves design team also developed a new logo for the company. The logo leveraged elements of the visual representation of an atom combined with a fish to better reflect the company's roots and value proposition. Sticksnleaves also performed Search Engine Optimization to further optimize their reach.


Since the site's launch, Fishing Physics has sold more than 5,000 lures. Its ease of use has made a huge difference in tracking their sales sources and updating products. Their brand identity is cleaner and pronounced throughout their website.

JoAnn, Fishing Physics

"Sticksnleaves is the epitome of what a fast moving, cutting edge company looks like.  They took the time to evaluate Fishing-physics business model to help develop the best site for our needs.”

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